Business of Marketing

Nial McKinney, Founding Partner of The Creative Engineers

In this episode of The Business of Marketing, Justin Cooke speaks with Niall McKinney, Founding Partner of The Creative Engineers, recorded live at Advertising Week Europe.
Niall discusses why marketers need to produce more content than ever, but without bigger budgets, weaker creative standards or loss of brand control.
They explore how AI is changing content operating models, why workflows matter as much as tools, and how brands can use AI to improve speed, relevance and quality without losing human judgement.
A practical conversation on AI, creativity, content production and the future of marketing operations.

Dan Reeves, co-founder of Subjct

In this episode of The Business of Marketing, Justin Cooke speaks with Dan Reeves, co-founder of Subjct, recorded live at Advertising Week Europe.
Dan reflects on the golden era of magazine publishing, from Q Magazine and The Face through to today’s AI-powered content ecosystem, and explores how storytelling, publishing and discovery are being reshaped by AI.
The conversation covers the collapse of traditional distribution models, the rise of AI search, the future of editorial trust, and why great storytelling still matters more than ever in a world flooded with content.
A thoughtful discussion on publishing, content discovery, AI optimisation and the future of digital media.

Edwin Wong, Head of Global Measurement Science at Uber Advertising

In this episode of The Business of Marketing, John Horsley speaks with Edwin Wong, Head of Global Measurement Science at Uber Advertising, recorded live at Advertising Week Europe.
They explore the future of measurement, why context matters more than ever in advertising, and how brands can connect media exposure to real-world outcomes.
Edwin shares how Uber’s first-party data and real-world utility create new opportunities for marketers to measure attention, incrementality and consumer behaviour, while also discussing AI, attribution, privacy, research, and the growing demand for more human connection in media.
A fascinating conversation on measurement, media fragmentation, AI and the future of advertising effectiveness.

Julie Selman, SVP, Head of EMEA at Magnite

In this episode of The Business of Marketing, Justin Cooke speaks with Julie Selman, SVP, Head of EMEA at Magnite, recorded live at Advertising Week Europe.
Julie discusses the evolution of digital advertising, from the early days of ad tech to the rapid growth of streaming and connected TV.
They explore how the new TV ecosystem is changing media buying, why premium video still matters, and how data, automation and programmatic trading are creating new opportunities for brands, broadcasters and publishers.
A sharp conversation on CTV, streaming, programmatic advertising, trust, quality and the future of premium video.

James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe

In this episode of The Business of Marketing, Justin Cooke speaks with James Denton-Clark, Chief Growth and Client Officer at Stagwell Europe, recorded live at Advertising Week Europe.
James reflects on a career spanning agencies, networks, consultancies and creative transformation, from helping grow Karmarama through to its acquisition by Accenture, to his current role at Stagwell.
They discuss how the agency model is changing, why creativity still drives business growth, how data and technology are reshaping client expectations, and why human judgement remains essential in an AI-powered industry.
A thoughtful conversation on creativity, growth, leadership and the future of the agency model.

Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn

In this episode of The Business of Marketing, John Horsley speaks with Milka Privodanova, VP LinkedIn Marketing Solutions, Large Customers - International at LinkedIn, recorded live at Advertising Week Europe.
Milka discusses how B2B buying has changed, why credibility now matters as much as reach, and how platforms like LinkedIn are helping brands build trust through people, creators and expert voices.
They explore the rise of B2B creators, the role of video, how LLMs are changing discovery, and why marketers need to move beyond vanity metrics towards revenue, pipeline and real business impact.
A sharp conversation on LinkedIn, B2B influence, AI, creativity and the future of trusted marketing.

Chris Bagnall, CEO, Transmission

In this episode of The Business of Marketing, John Horsley sits down with Chris Bagnall, Founder and CEO of Transmission.
They explore why B2B marketing is being reshaped, from the collapse of siloed agencies to the rise of customer-obsessed, commercially driven marketing.
Chris shares why traditional demand generation is broken, why brand matters more than ever in an AI-driven buying journey, and how marketers need to evolve from lead generators to business leaders.
A sharp, no-nonsense conversation on what it really takes to drive growth in modern B2B.

Toby Southgate, Global Group Chief Executive Officer, We Are Social

In this episode of The Business of Marketing, Justin Cooke speaks with Toby Southgate, Global CEO of We Are Social, recorded live at Advertising Week Europe.
 
Toby shares his journey from economics, banking and early internet publishing into agency leadership, before exploring how social has moved far beyond a media channel.
 
They discuss why brands need to participate in culture, how communities shape brand relevance, why creativity matters even more in an AI-driven world, and what it takes to lead a global creative agency at scale.
 
A thoughtful conversation on social-first creativity, brand building, culture, leadership and the future of marketing.

Soizic Sycamore, Managing Director, Plan.Net Group

In this episode of The Business of Marketing, John Horsley speaks with Soizic Sycamore, Managing Director of Plan.Net UK, part of Serviceplan Group, recorded live at Advertising Week Europe.
 
They explore why customer experience must come before technology, how data and MarTech are often misunderstood, and why many organisations still struggle to turn insight into meaningful action.
 
Soizic shares perspectives on breaking down silos, improving customer lifetime value, and the growing importance of loyalty, storytelling and brand personality in an AI-driven world.
 
A thoughtful conversation on customer-centric marketing, transformation, and what brands need to do to stay relevant as buying journeys evolve.

Paul Cash, Founder and Chief Rooster at RoosterPunk

Paul Cash, Founder and Chief Rooster at RoosterPunk, on how B2B lost its emotional edge, the three yeses every buyer needs to say before they buy, why storytelling is biological rather than fluffy, and what Workday got right. Recorded live at Advertising Week Europe.