Business of Marketing

From Microsoft to MediaMint, Mindie Kaplan shares her journey through innovation, resilience, and the creation of Million Mammograms, a global movement for women’s health.

Gloat’s CMO Ruslan Tovbulatov joins The Business of Marketing Podcast to discuss the rise of AI-driven work orchestration, why brand is the ultimate moat, and how the best CMOs balance brand, demand, and expansion in the age of AI.

Martin Kihn, SVP, Strategy, Salesforce Marketing Cloud, shares his perspective on how AI, data, and storytelling are shaping the future of marketing. He discusses the rise of agentic AI, lessons from history on tech disruption, and how marketers can stay human-centred while embracing automation and innovation.

GumGum CMO Kerel Cooper joins The Business of Marketing Podcast to discuss how contextual advertising, creativity, and data combine to create more human, meaningful brand connections.

Adform’s John Piccone reflects on 30 years in ad tech, the future of programmatic, and why independence, curiosity, and smart teams matter more than ever.

Ashley Bassman, Program Director, Product Marketing, Data & AI at IBM WatsonX, shares how storytelling, product marketing, and AI are transforming enterprise marketing. She discusses simplifying complexity, creating real-world impact, and driving relevance in an AI-first world.
 

Salomé Imedashvili, Director of GSI and Strategic Partnerships at Salesforce, shares her career journey and insights on the evolving role of partner marketing. From aligning sales, alliances, and marketing to co-creating content and measuring impact, she explains how partnerships can deliver 10x stronger results.

Gordon Glenister on Influence, Authenticity, and the Future of Brand AdvocacyIn this episode of the Business of Marketing, John Horsley speaks with Gordon Glenister—author, speaker, podcast host, and founder of Membership World and Employfluence. They dive into the real meaning of influence, how personal brands are built (and broken), the rise of employee advocacy, and why the future of community-led marketing is built on trust, not just reach.

Paul Wright, Head of EMEA at Uber Advertising, joins Justin Cooke, Chairman of Path7, for a deep dive into the fast-growing world of Uber Ads.
In this episode, Paul shares how Uber Advertising scaled from a simple sponsored listings model to a billion-dollar business in just a few years, spanning over 30 global markets. From the power of “moment marketing” to building a culture of innovation, Paul reflects on lessons learned across his career—from Sky and Apple to startups and Amazon—and how Uber’s unique data and rider moments are reshaping brand engagement across rides and Eats.
If you’re curious about the future of contextual advertising, cultural moments, and what it takes to scale new ad products inside a global tech company, this one’s for you.

Ben Putley, CEO and Co-Founder of Alkimi, shares how his team is tackling programmatic advertising’s biggest flaws, high fees and low transparency with a blockchain-powered ad exchange. We explore why stablecoins, immutable ledgers, and lower fees are reshaping digital advertising, what it means for brands and publishers, and how blockchain can finally become invisible tech that just works.