Business of Marketing

Kevin Hein, Chief Growth Officer at GIPHY

Kevin Hine, CRO at GIPHY, breaks down the shift from the feed era to the chat era, what emotional context teaches us about culture, and how brands can thrive through participation, not visibility.

Charles Simon, Vice President of Private Advertising Standards at RTB House

RTB House’s Charles Simon, Vice President of Private Advertising Standards, discusses how regulation and standards are transforming digital advertising. From GDPR and state-level laws to cryptography, clean rooms and privacy-first measurement, Charles breaks down what’s coming next - and why understanding privacy is now a core superpower for modern marketers.

Oli Bealby, Co-Founder, Stereo Creative

This episode features Oli Bealby, Partner at Stereo Creative, the culturally charged agency behind work for the San Francisco 49ers, Crocs, and LG. Oli shares his journey from sales to leading Stereo’s U.S. expansion, exploring the intersection of culture, design, and creativity in an AI-driven world, and why tenacity, curiosity, and craft still matter most.
 
 
 

Shannon Shae Montoya, Vice President, Head of Global B2B Marketing, Sponsorships, & Events, Yahoo!

Yahoo!’s VP of Global B2B Marketing, Sponsorships & Events, Shannon Shae Montoya, explores how experiential marketing creates memories that drive action. From the Yahoo! yodel to Motel Yahoo!, she shares lessons on creativity, partnerships, authenticity, and leading teams through change.
 
 
 

Aarti Bhaskaran, Global Head of Research and Insights, Snap

Aarti Bhaskaran, Global Head of Research and Insights at Snap, explores how consumer insight, AI, and creativity are shaping the next wave of digital marketing. She discusses the evolving role of insights in platform strategy, the convergence of AR and AI, the rise of creators as a media channel, and how brands can balance global consistency with local relevance.
 

Johanna Wahlroos, VP of Marketing, Global Strategy and Planning, DoubleVerify

Recorded live at Advertising Week New York, this episode features Johanna Wahlroos, VP of Marketing, Global Strategy & Planning at DoubleVerify. She shares lessons from a global career spanning Google and DV, discussing cultural nuances in marketing, the balance between AI and human insight, and how to keep the customer truly at the centre of every strategy.

Lindsay Boyajian Hagan, Vice President Marketing and Co-Head Revenue, Conductor

Recorded live at Advertising Week New York, this episode of The Business of Marketing Podcast features Lindsay Boyajian Hagan, VP of Marketing and Co-Head of Revenue at Conductor AI. Lindsay explores how AI is redefining the role of marketing leaders, the rise of AEO (AI Engine Optimization), and what it takes to build authentic, people-first brands in an era of automation.
 
 
 

Tony Marlow, Chief Marketing Officer, LG Ad Solutions

From smart TVs to smart ads, Tony Marlow, Chief Marketing Officer at LG Ad Solutions, shares how the company is transforming the TV experience - blending attention, addressability, and real outcomes for brands.
 
 
 

Darren D’Altorio, SVP of Paid Media, Wpromote

WPromote’s SVP of Paid Media, Darren D’Altorio, explores the intersection of creativity, data, and truth in advertising. He shares lessons on storytelling, AI ethics, influencer ROI, and why smashing silos between brand, performance, and creative teams is key to modern marketing success.
 
 
 

Kimberly Hairston-Hicks, CMO, Gold Bond

From Legacy to Leadership: Kimberley Hurst-Hicks on Modernising Brands with Soul CMO of Gold Bond Co, Kimberley Hurst-Hicks shares how she’s reinventing a 100-year-old brand without losing what made it iconic. From her journey through Coca-Cola and L’Oréal to launching her own venture, Kimberley discusses inclusive innovation, brand leadership, and why the future of wellness is holistic.